Man - machine connections: BAUMA 2019

From 8 to 14 April the city of Munich was tinged by innovation. We talk about Bauma, beating heart of industry and the most big trade fair in this sector with more than 3.700 expositors. Many Italian stands of this edition (558), second only to Germany (1310), boasting a great detachment compared to other European countries. Interesting numbers which show how much Italy in active and present in the flow of modernization and digitalization of industry.The common denominator of Bauma 2019 was certainly the increasingly close connection between instruments and between man and machine. A focus on safety and management is also essential, fundamental to improve efficiency and productivity.Talking about smart connections, it is impossibile not to have noticed Hatz Diesel with the slogan “Strong. Advanced. Connected.” which has reserved two world previews to Bauma: E1 technology for single-cylinder diesel control and the Hatz Connected Service, a network of digitally controlled engines with innovative cloud-based platforms and apps. Diesel machinery become smart and efficient thanks to IoT, like the solutions showed by Sick. These are smart sensors for special and municipal vehicles, agricultural and forestry machinery for safe outdoor automation, which sees an ever greater collaboration between man and machine. Connections are possible even in the open countrysude thanks to automated processes applied to machinery, which become automatically guided in the field of logistics.Other intelligent connection tools were presented by MTU: Go! Act warns, via smartphone, of the presence of errors in connected systems, allowing to identify and eliminate the fault, while Go! Manage is a platform that connects the customer’s system with the database. These solutions are aimed to ensuring efficient communication between MTU partners, distributors and Customer Assistance Center, with security and data protection as key priorities.Innovations have also been presented in fleet management, as weel as individual machines. The Mercedes service Pro Connect allowed to connect vehicles and people in a smart way, increasing efficiency and productivity. Vehicle data are always available to facilitate fleet programmation and to optimize the planning of any maintenance interventions. Amman offer was very interesting too, with the telematic system ServiceLink that allows companies to have a total control of machinery and fleet data, also applicable to existing machinery. Vehicles owners can access to key informations like battery status and maintenance details online or by the app.For remote maintenance, Trimble’s Software WorksManager is a unique, powerful cloud-based application that enables contractors to manage data and technology resources on civil worksites, increasing efficiency and improving productivity. It includes the possibility to insert data like 3D drawings in wireless modality directly from the building site, while a control panel show a data and resources overview to managers in real time. This software allow a real connection between digital world and physical world, allowing the prevent of expensive errors.Finally, it’s impossible not to mention Caterpillar, not so much for the pavilion almost entirely dedicated to the brand’s most innovative products, as for the installation by its foundation.The Caterpillar Foundation, with the Together.Stronger. platform, ha created a network of non-profit organizations, governments, citizens and business united in fighting poverty, staging a Water Walk in this edition of Bauma. This installation consisted in letting the partecipants feel like walking with cans full of water, reproducing only a fraction of the way women and children take every day. The tanks weighed from 0 to 20 kg and each finished route represented a donation of 5 euros to the foundation.BAUMA 2019 brought with it an important glow of innovation in the industrial world, in which the connection and collaboration between man and machine seems to be keys to the evolution of the product process.

From 8 to 14 April the city of Munich was tinged by innovation. We talk about Bauma, beating heart of industry and the most big trade fair in this sector with more than 3.700 expositors. Many Italian stands of this edition (558), second only to Germany (1310), boasting a great detachment compared to other European countries. Interesting numbers which show how much Italy in active and present in the flow of modernization and digitalization of industry.

The common denominator of Bauma 2019 was certainly the increasingly close connection between instruments and between man and machine. A focus on safety and management is also essential, fundamental to improve efficiency and productivity.

Talking about smart connections, it is impossibile not to have noticed Hatz Diesel with the slogan “Strong. Advanced. Connected.” which has reserved two world previews to Bauma: E1 technology for single-cylinder diesel control and the Hatz Connected Service, a network of digitally controlled engines with innovative cloud-based platforms and apps. Diesel machinery become smart and efficient thanks to IoT, like the solutions showed by Sick. These are smart sensors for special and municipal vehicles, agricultural and forestry machinery for safe outdoor automation, which sees an ever greater collaboration between man and machine. Connections are possible even in the open countrysude thanks to automated processes applied to machinery, which become automatically guided in the field of logistics.

Other intelligent connection tools were presented by MTU: Go! Act warns, via smartphone, of the presence of errors in connected systems, allowing to identify and eliminate the fault, while Go! Manage is a platform that connects the customer’s system with the database. These solutions are aimed to ensuring efficient communication between MTU partners, distributors and Customer Assistance Center, with security and data protection as key priorities.

Innovations have also been presented in fleet management, as weel as individual machines. The Mercedes service Pro Connect allowed to connect vehicles and people in a smart way, increasing efficiency and productivity. Vehicle data are always available to facilitate fleet programmation and to optimize the planning of any maintenance interventions. Amman offer was very interesting too, with the telematic system ServiceLink that allows companies to have a total control of machinery and fleet data, also applicable to existing machinery. Vehicles owners can access to key informations like battery status and maintenance details online or by the app.

For remote maintenance, Trimble’s Software WorksManager is a unique, powerful cloud-based application that enables contractors to manage data and technology resources on civil worksites, increasing efficiency and improving productivity. It includes the possibility to insert data like 3D drawings in wireless modality directly from the building site, while a control panel show a data and resources overview to managers in real time. This software allow a real connection between digital world and physical world, allowing the prevent of expensive errors.

Finally, it’s impossible not to mention Caterpillar, not so much for the pavilion almost entirely dedicated to the brand’s most innovative products, as for the installation by its foundation.

The Caterpillar Foundation, with the Together.Stronger. platform, ha created a network of non-profit organizations, governments, citizens and business united in fighting poverty, staging a Water Walk in this edition of Bauma. This installation consisted in letting the partecipants feel like walking with cans full of water, reproducing only a fraction of the way women and children take every day. The tanks weighed from 0 to 20 kg and each finished route represented a donation of 5 euros to the foundation.

BAUMA 2019 brought with it an important glow of innovation in the industrial world, in which the connection and collaboration between man and machine seems to be keys to the evolution of the product process.

Ultime news

12/12/2024
MOKO Event at Fattoria Rossi: A Day of Innovation and Taste

The Moko team recently spent a day at the charming Fattoria Rossi, an opportunity to combine training, innovation and conviviality. The event, focused on the topic of artificial intelligence (AI) applied to our work processes and customer needs, was an important moment to reflect on the opportunities offered by new technologies in our sector.AI and Moko: Empowering everyday workThe morning opened with a session dedicated to the relationship between AI and our everyday work. We explored how AI can support activities such as setting up projects, writing code and code reviewing. We analyzed in detail the impact of AI on our two main development lines, discovering concrete solutions to make workflows more agile and efficient.AI in Web and Mobile DevelopmentThen, the focus shifted to the revolutionary potential of AI in web and mobile development. Through practical examples and innovative tools, it was demonstrated how artificial intelligence can automate repetitive tasks, improve database management and even identify threats to application security.Project presentation and real applicationsIn the afternoon, we focused on the use of AI to improve project communication to customers. With the help of innovative tools, the developed projects are transformed into captivating and effective presentations, showing how technology can also improve the relational aspect of work.A memorable tastingThe day ended with a break dedicated to local traditions. During the visit to the Parmigiano Reggiano maturing warehouse, we witnessed the evocative cutting of a 24-month-aged wheel, followed by a tasting of Parmigiano accompanied by balsamic vinegar. A moment of conviviality that highlighted the importance of the link between innovation and authenticity.ConclusionsThis event has strengthened our awareness of the central role of artificial intelligence in our daily work and in future challenges. It was a day of learning, exchange and inspiration, made even more special by the unique setting of Fattoria Rossi, immersed in our hills. We are ready to put into practice the new ideas that have emerged, with our eyes turned towards an increasingly technological and collaborative future.

05/12/2024
App Marketing and Sales Force: A Strategic Solution for Companies

In the era of digitalization, having a marketing and sales force app has become essential for companies that want to stand out on the market. These tools optimize the management of commercial processes and improve collaboration between internal teams, sellers and customers.Here’s how a custom-designed app can make a difference:Benefits for companiesCentralization of resources
Apps can aggregate materials such as catalogs, price lists, configurators and presentations in a single platform accessible from anywhere. This reduces the time spent searching for information and ensures that the team is always working with up-to-date content.
 Sales automation
Functionalities such as guided product or service configuration simplify the sales process, reducing errors and speeding up order closing.
 Tracking and analysis
Thanks to integrated analysis tools, companies can monitor the effectiveness of campaigns, sales trends and team performance. This data allows for faster and more targeted strategic decisions.
 Improved customer experience
With an intuitive mobile app, sellers can offer customers a personalized experience, showing product previews, tailored solutions and interactive presentations directly on the device.
 Improved communication - Access to Real-Time Data
Apps facilitate communication between marketing and the sales force, allowing updates, offers and news to be sent in real time via push notifications or integrated newsletters.
 Increased Operational Efficiency
A dedicated app allows salespeople to quickly access product information, customer details, and sales reports, improving their productivity in the field.
 Offer Personalization
Apps can collect data on customer behaviors, allowing salespeople to personalize offers and improve the customer experience.
 Ease of Training
Apps can include interactive training modules for new team members, reducing onboarding time.Case Study: Sales App and SaleAPP by Moko
Concrete examples of effective applications are the Sales Apps developed by Moko. These tools have been designed to optimize interactions between the sales team and the trade, integrating document management, product configuration and performance monitoring features. For more details, visit the Sales App and SaleAPP websites.Frequently Asked Questions (FAQ)Why is a sales and marketing app useful for my business?An app improves team efficiency, centralizes resources and allows seamless communication with customers and between internal teams, increasing sales and customer loyalty.Is it better to develop a mobile app or a web app?It depends on the business needs: a mobile app offers a native and mobile-optimized experience, while a web app guarantees accessibility from any browser without the need for installation.How important is it to customize the app?Customizing the app allows it to adapt to business workflows, ensuring that it responds precisely to operational and strategic needs.What costs are involved in developing an app?The costs depend on the complexity of the features required and the degree of customization. However, the investment quickly pays off thanks to the efficiency and opportunities that the app generates.What are the main features that a sales force app should have?An effective app should include features such as contact management, reporting, CRM integration, communication tools, and performance analytics.Do I need to train my staff to use the app?Yes, it is important to provide adequate training to your staff so they can make the most of all the features of the app. This can include hands-on sessions or tutorials built into the app itself.How can I ensure the security of data within the app?Implementing security measures such as data encryption, two-factor authentication, and role-based access are essential to protecting sensitive information.A marketing and sales force app is more than a technological tool: it is a strategic ally to face the challenges of an ever-changing market. Contact us to develop the ideal solution for your business! Investing in the development of a marketing and sales force app offers numerous benefits to companies that want to optimize their business operations and improve the customer experience. With proper planning and implementation, these applications can become indispensable tools in today's competitive landscape. If you are considering this opportunity for your company, now is the right time to start exploring how an app can transform your business!