Mobile marketing and the digital world.
The expression "Mobile Marketing" refers to all the strategies that are needed to better communicate with one's target audience, through smartphones and tablets, using them as a two-way channel to strengthen the relationship with the brand and the products offered.In recent years there has been exponential growth in the mobile world and according to some research, the smartphone is now the first channel for online purchases and searches and 40% of Italians use it to do online shopping. So doing marketing today means:To understand and analyse new customer needsTo build multi-channel strategies by choosing a mobile-first approach, integrating them with the entire digital worldTo create a more personalised and targeted communication To promote your company's products and services also through smartphones, tablets and other mobile devicesTo do this you need to:Research and analyse your target audience through in-depth researchDefine your objectives and specific KPIs to monitor your strategiesDevelop your website in a mobile-friendly way to be accessible on all devices and allow, in the case of e-commerce, to buy also from smartphones.Take care of the mobile user experience, by putting the customer firstCreate apps to engage your consumers and create a better connection with your brandTake ASO (App Store Optimisation) into account to increase the visibility of your app in storesMake the most of social media, by developing a strategy based not only on advertising, but also on content. The development of Social Commerce should also be taken into account.Take advantage of geolocation to send offers and services linked to the user's location.Take advantage of new technologies such as NFC for engagement
The expression "Mobile Marketing" refers to all the strategies that are needed to better communicate with one's target audience, through smartphones and tablets, using them as a two-way channel to strengthen the relationship with the brand and the products offered.
In recent years there has been exponential growth in the mobile world and according to some research, the smartphone is now the first channel for online purchases and searches and 40% of Italians use it to do online shopping. So doing marketing today means:
- To understand and analyse new customer needs
- To build multi-channel strategies by choosing a mobile-first approach, integrating them with the entire digital world
- To create a more personalised and targeted communication
- To promote your company's products and services also through smartphones, tablets and other mobile devices
To do this you need to:
- Research and analyse your target audience through in-depth research
- Define your objectives and specific KPIs to monitor your strategies
- Develop your website in a mobile-friendly way to be accessible on all devices and allow, in the case of e-commerce, to buy also from smartphones.
- Take care of the mobile user experience, by putting the customer first
- Create apps to engage your consumers and create a better connection with your brand
- Take ASO (App Store Optimisation) into account to increase the visibility of your app in stores
- Make the most of social media, by developing a strategy based not only on advertising, but also on content. The development of Social Commerce should also be taken into account.
- Take advantage of geolocation to send offers and services linked to the user's location.
- Take advantage of new technologies such as NFC for engagement