Back to news

Why should you invest in an app?

Research has shown that there are 80 million smartphones in Italy, compared to a population of 60 million. Mobile devices are mainly used to access social networking and shopping apps, to search for information and read news; apps dedicated to music and fitness and health are also widely used.This data confirms the fact that smartphones are the preferred tool for accessing the web; consequently, it is clear that companies need to ask themselves whether they should invest in the development of an app for their brand.So the question arises: why invest in app development? The answer is simple: to engage and retain customers. In an app, it is easier to navigate, find what we are looking for and save it as a favourite, compared to a website, albeit optimised for mobile devices.The benefits are numerous, including:Increasing visibility and strengthening the brand image: the app is not just another channel (in addition to social), but an extension of the brand, always at your fingertips and under the eyes of your customersCustomer loyalty: with just a few taps, users can communicate with the brand and the company can stay in touch with its customers and/or potential customers 24 hours a day. In this, apps are very useful for personalising communication, optimising the user experience and increasing conversion rates.Optimise customer service: customer care is of key importance and thanks to apps it is possible to offer a fast and functional service.Use smartphone functionality: apps can interact with the camera, GPS and many other applications on the smartphoneAccess content offline: apps can perform many functions and offer users content without an internet connectionClick on the tags to see our app development portfolio and if you have an idea for an app, contact us. Our team of experts will be able to advise you on the best choice for your business.

Why should you invest in an app?

Research has shown that there are 80 million smartphones in Italy, compared to a population of 60 million. Mobile devices are mainly used to access social networking and shopping apps, to search for information and read news; apps dedicated to music and fitness and health are also widely used.

This data confirms the fact that smartphones are the preferred tool for accessing the web; consequently, it is clear that companies need to ask themselves whether they should invest in the development of an app for their brand.

So the question arises: why invest in app development? The answer is simple: to engage and retain customers. In an app, it is easier to navigate, find what we are looking for and save it as a favourite, compared to a website, albeit optimised for mobile devices.

The benefits are numerous, including:

  • Increasing visibility and strengthening the brand image: the app is not just another channel (in addition to social), but an extension of the brand, always at your fingertips and under the eyes of your customers
  • Customer loyalty: with just a few taps, users can communicate with the brand and the company can stay in touch with its customers and/or potential customers 24 hours a day. In this, apps are very useful for personalising communication, optimising the user experience and increasing conversion rates.
  • Optimise customer service: customer care is of key importance and thanks to apps it is possible to offer a fast and functional service.
  • Use smartphone functionality: apps can interact with the camera, GPS and many other applications on the smartphone
  • Access content offline: apps can perform many functions and offer users content without an internet connection

Click on the tags to see our app development portfolio and if you have an idea for an app, contact us. Our team of experts will be able to advise you on the best choice for your business.

app - webapp App iOS App Android

Ultime news

21/11/2024
Why a Showcase Website is Essential for Your Business

In the digital age, having an effective online presence is essential for any company that wants to grow and compete. Among the most requested solutions, the showcase website represents a strategic tool to best present your business. This type of site, designed to show the strengths of a company, is the first step in building a solid digital identity. A showcase website represents one of the most effective solutions to show your products and services, attract new customers and improve brand visibility. In today's digital landscape, a website is no longer an optional, but a fundamental asset for every company.What is a Showcase Site?A showcase site is a website designed to promote a business, service or product, without the complexity of an e-commerce or other advanced platforms. The main objective is to inform visitors and stimulate contact with the company, transmitting professionalism and trust through an attractive design and well-structured content. It is not designed to sell directly online, but rather to provide detailed information and attract potential customers.The Benefits of a Showcase Website for Your Business1. Professional Presentation / CredibilityA showcase website is your "digital facade". It offers a professional and consistent image of your company, increasing the credibility of your brand.2. Online VisibilityBeing visible online means being found by the right customers. Thanks to an optimized website, your potential customers will be able to easily discover your business through search engines.3. Optimal User ExperienceA well-designed website, with intuitive navigation and a responsive design, offers an impeccable user experience. This is essential to maintain the interest of visitors and increase conversions.4. Affordable CostsCompared to more complex solutions, such as an e-commerce, a showcase website is cheaper to develop and maintain, making it ideal for small and medium-sized businesses.5. Complete CustomizationYou can adapt the design and content of your website to the specific needs of your business, ensuring that the message is clear and in line with your communication objectives.6. Accessible InformationA showcase site provides detailed information on the products and services offered, opening hours, contacts and other useful information, facilitating interaction with customers.7. Ease of UpdateThe information can be easily updated, allowing the company to keep the site always current with news and promotions.8. 24/7 Online VisibilityWith a website, your company can be reached 24 hours a day, 7 days a week, overcoming geographical and temporal limits.9. Lead GenerationA well-structured website allows you to collect contacts and requests for information, fueling your sales funnel.10. Differentiation from the competitionA personalized website allows you to stand out from your competitors and communicate your values ​​and your offer in a unique way.Moko's ExperienceMoko has a proven track record of creating showcase websites that meet the specific needs of businesses. Our expertise in programming and design allows us to develop customized solutions that optimize the user experience. You can discover more projects in our portfolio, where we showcase how we have helped several businesses establish a strong online presence.Frequently Asked QuestionsWhat is the difference between a showcase site and an e-commerce site?A showcase site focuses on the presentation of the company and its services, without direct online sales features. An e-commerce site, on the other hand, allows you to sell products and manage transactions directly on the site.How long does it take to create a showcase site?The time it takes to create depends on the complexity of the project. Typically, for a well-structured showcase site, we are talking about 4-6 weeks.Do I need to know programming to manage a showcase site?No, modern showcase sites are designed with intuitive content management systems (CMS), such as WordPress, which allow you to easily update texts and images without advanced technical skills.How much does a showcase site cost?The cost varies based on the features required and the level of customization. However, it is a cheaper solution than more complex platforms, while still guaranteeing an excellent return on investment.Can I optimize a showcase site for search engines?Absolutely! A well-optimized showcase website can rank effectively on Google and other search engines, attracting new customers.ConclusionInvesting in a showcase website is a fundamental step in building a solid and attractive digital presence. With the help of experienced professionals like the Moko team, you can create a site that not only best represents your company, but that is also a powerful marketing tool to attract new customers. A showcase website is an essential tool for any company that wants to increase its online visibility and generate new business opportunities. Creating a showcase website is a fundamental strategic step for companies that want to establish themselves in the digital market.
14/11/2024
Artificial Intelligence and PHP: Advantages and Opportunities for Businesses

In the digital age, the implementation of artificial intelligence (AI) has become one of the most powerful tools to improve the efficiency and quality of the services offered. Building AI APIs using PHP can be a strategically advantageous choice for companies that want to integrate intelligent solutions into their web and mobile apps.Why Choose PHP for Artificial Intelligence?PHP is one of the most used programming languages ​​for the development of web and mobile apps due to its flexibility, scalability and ease of implementation. Although historically associated with the development of websites, PHP has evolved to support complex operations, including APIs (Application Programming Interfaces) for artificial intelligence (AI). Here are some reasons why the combination of "AI and PHP" is advantageous for business:Reduced Development Costs: PHP is an open-source language with a large developer community and free resources. This reduces development costs and makes AI APIs accessible even to small and medium-sized businesses.Web and Mobile Compatibility: APIs built in PHP can be easily integrated into both web and mobile apps, providing a wide versatility for different business applications.Easy Integration: PHP allows you to create APIs that are easy to integrate with other platforms and systems, promoting a uniform and seamless user experience.Security and Stability: PHP is supported by continuous updates and advanced security tools, essential to ensure the protection of company data and users.Mature and Widespread: PHP is a well-established language with a large developer community. This means a wide range of libraries, frameworks and tools available to accelerate development.Ease of Learning: PHP has a relatively low learning curve, making it accessible to a wide group of developers.How Artificial Intelligence with PHP Improves User Experience - Benefits for BusinessesAdopting APIs for artificial intelligence can significantly improve customer experience, offering quick responses and a more personalized interaction. Some examples of how businesses can apply these APIs include:Chatbots and Customer Support: An AI-powered chatbot can automate customer support, answering frequently asked questions in a timely manner.Personalized Recommendations: APIs can analyze user behavior to provide tailored recommendations, improving satisfaction and loyalty.Data Analytics: AI can collect and analyze large amounts of data, which can be used to better understand the market and anticipate customer needs.User Experience Personalization: AI APIs developed with PHP can be used to create highly personalized user experiences, such as through intelligent chatbots, recommendation systems, and sentiment analysis.Process Automation: AI can be used to automate many repetitive tasks, freeing up staff to focus on more strategic tasks.Rapid Prototyping: PHP allows for rapid prototype development of AI applications, allowing businesses to test new ideas and iterate quickly.FAQ: Artificial Intelligence with PHP for Business1. What are the benefits of a web app based on AI APIs?A web app that uses intelligent APIs can improve customer interaction by providing personalized responses and increasing the efficiency of business processes. AI capabilities can also be used to analyze user data and optimize the services offered.

2. Is PHP powerful enough to support AI applications?Yes, PHP is compatible with many AI libraries and frameworks that allow you to perform advanced calculations and handle complex data. It can also be integrated with other languages ​​to support more advanced AI models.3. Can you develop AI APIs with PHP for mobile applications?Absolutely. APIs developed in PHP can be integrated into mobile apps via API calls, allowing you to use AI to improve the functionality of a mobile app.4. What types of businesses can benefit from using PHP for AI APIs?Companies in every industry, from retail to finance, logistics to healthcare, can benefit from AI to optimize processes, improve customer experience, and gain valuable data for strategic decisions.5. What are the most used PHP libraries for AI?Some of the most popular PHP libraries for AI include TensorFlow.js, Keras.js, and Brain.js. These libraries offer tools to build and train deep learning models directly in the browser or on the server.6. How can I integrate an AI API into an existing web app?Integrating an AI API into an existing web app is relatively simple. All you need to do is make an HTTP request to the API and process the response. PHP frameworks like Laravel and Symfony offer tools to simplify this process.7. What are the challenges in developing AI APIs with PHP?The main challenges include handling large volumes of data, optimizing performance, and data security. It is important to choose the right architecture and use the appropriate libraries to address these challenges.
ConclusionsInvesting in AI APIs using PHP is an opportunity for companies that want to improve efficiency, optimize costs, and gain a competitive advantage. By choosing PHP for development, companies can access a technology that is scalable and easily integrated with other business solutions, while improving user experience and strengthening their market presence. Developing AI APIs with PHP offers companies a powerful and flexible way to integrate AI into their products and services. Due to its maturity, ease of use, and web integration, PHP is a great choice for companies that want to leverage the potential of AI. 
31/10/2024
Web Software Development: A Competitive Advantage for Your Business

In today's economic environment, more and more companies are choosing to invest in web software development to optimize processes, improve efficiency and offer a valuable experience to their customers. Web-based solutions represent an opportunity for growth and customization for companies, capable of responding quickly and scalably to market needs. Investing in web software development is a fundamental strategic choice for modern companies. Web applications, or web apps, offer numerous benefits that can improve operational efficiency, optimize business processes and ensure a superior user experience. In this article, we will explore the benefits of web software development and answer some of the most frequently asked questions about it.Why invest in web software development for your company?1. Flexibility and ScalabilityWeb apps offer flexibility in responding to market changes and specific customer needs. Thanks to their scalability, applications can grow with the business without the need for expensive or complex hardware infrastructures. The web solution also allows for regular updates and continuous adaptations to keep the app always performing and in step with the company's needs.2. Customization for a Unique ExperienceEvery company is unique, and having a custom web software, that is, personalized, allows you to differentiate yourself from the competition. A customized software is able to reflect the company's operational needs exactly, offering targeted features and workflows to improve productivity and customer service.3. Easy and Everywhere AccessWeb-based software allows you to access company information from any device and from any place with an internet connection. This supports remote working and facilitates collaboration between teams, a fundamental characteristic for modern companies that aim to have a dynamic and agile presence.4. Reduction of Operational CostsA web-based software allows you to reduce expenses related to hardware and maintenance. Furthermore, since web apps work directly on browsers, they are compatible with most devices without requiring expensive installations or updates. This is also an efficient solution to optimize internal IT resources, which can then focus on other strategic activities.5. Adaptation to Business NeedsEvery company has unique needs that often cannot be met by standard software solutions. The development of custom software allows you to create tailor-made applications, perfectly integrated into existing operational processes, thus increasing effectiveness and productivity6. Improved Operational EfficiencyWeb apps are designed to automate complex processes and simplify repetitive tasks. This reduces the risk of human errors and frees up valuable resources, allowing employees to focus on more strategic tasks.7. Competitive AdvantageInvesting in web software development allows companies to differentiate themselves from competitors. By creating unique features and innovations, companies can attract new customers and retain existing ones, thus improving their position in the marketFrequently Asked Questions About Web Software Development1. What is the difference between a web app and traditional software?Web apps are applications that run within a web browser, making them accessible from any Internet-connected device, without the need for local installation. Traditional software, on the other hand, requires installation on specific devices and can be less flexible in terms of updates and remote access.2. Why choose web-based software over a ready-made solution?Custom web-based software allows you to create a solution that exactly fits your business needs, rather than adapting to a generic product. This ensures greater efficiency, an optimized user experience, and the ability to adapt the platform based on changes in your business over time.3. Is it safe to rely on a web solution?Yes, modern web software development solutions include advanced levels of security, such as multi-factor authentication, data encryption, and HTTPS protocols. Furthermore, using an experienced development partner allows you to implement high security standards and regular updates to keep your business information and sensitive data safe.4. Which industries benefit the most from web software development?Web software solutions are beneficial for industries of all types, from retail and logistics to healthcare and finance. In fact, every industry can benefit from custom web apps to improve operational efficiency and optimize customer experience.5. How long does it take to develop a custom web app?Development time depends on the complexity of the project and the features required. However, a skilled development team can present a detailed timeline and optimize the time to complete without compromising quality.6. What is the difference between custom software and standard software?Standard software is designed to suit a wide range of users and industries, while custom software is created specifically for a business's needs. This leads to greater efficiency and adaptability.7. How much does it cost to develop custom web software?Although the initial investment may seem high, the long-term costs are generally lower than standard software, thanks to the reduction in maintenance and update costs.How to Choose the Ideal Partner for Web Software DevelopmentChoosing the right development partner is crucial. Relying on a team with experience in custom projects for the business allows you to create a tailor-made solution that best supports your business activities. A good development partner must be able to offer not only advanced technical skills, but also a solid ability to understand business needs and adapt them to an intuitive and functional web platform.ConclusionIn summary, web software development represents an opportunity for growth and optimization for companies, capable of improving processes and services to ensure a satisfying and continuous customer experience. Choosing a customized solution and relying on industry experts means making a concrete investment towards innovation and competitiveness in your reference market. Web software development is not just a trend; it is a necessity for companies that want to remain competitive in the current digital landscape. Investing in customized solutions offers significant benefits in terms of efficiency, security and adaptation to the specific needs of the business. With the right approach, companies can transform their operations and achieve extraordinary results in the long term.