Two different but important concepts for your website and apps.UX means user experience, and it is all about the reactions and emotions a user feels when using an app or browsing a website. Obviously it affects conversion goals because it aims to achieve the best navigation path and experience through a study of problem solving.Obviously, to ensure that the experience is smooth, intuitive and efficient, you need to put in place a series of strategies to put users at the centre of the design process of your website or app, starting with an analysis of user needs and requirements to establish all the functionalities that the final product must have, in terms of graphics and programming.The UI, user interface, on the other hand, is the set of all the graphic choices and elements that allow the user to interact with the site or app (colours, fonts, images, buttons, sliders, texts), which are studied and designed so that the aesthetics of the project are attractive, stimulating and in line with the brand identity.Both are useful in terms of SEO as Google actively promotes in its search results sites that have an excellent UX and UI and are important for Moko to enhance each of your projects and your brand image.We design by putting the end user first to make their experience easy and simple and to create value for them.Discover our landing page and our projects.
As already described in this article, the UI is the set of graphical choices that allow the user to interact with the website or app, while the UX is the strategy to improve the experience of users or visitors when they connect to a website or app.Since the main goal of any company is to increase sales and boost its business growth, UX and UI Design plays an essential role in this, because it improves the user experience and customer satisfaction, helps to win the trust of consumers, through the study of a simple, intuitive and easy-to-use design, created specifically with its target audience and its needs in mind.Investing in good design serves to:Increase conversion rates: if the company wants to sell its products and services an engaging and interactive UX/UI will keep users engaged, leading them to buy and subsequently to build loyaltyIncrease sales and maximise ROI: with a well-structured UX/UI, users will find the right product for them and buy it in just a few clicks. Satisfied customers often become loyal to the brand and return to buy and in the meantime recommend the brand to others, thus increasing the company's ROIDevelop a solid brand identity: a well-developed UX/UI attracts users and increases the credibility and trustworthiness of the companyAt Moko, we design websites and apps with the end user in mind to make their experience easy and simple in order to create value for them and for the company.Discover our landing page and all our projects.