Best practises for a successful e-commerce.
05/07/2022
Best practises for a successful e-commerce.

The number of consumers who decide to shop online is growing steadily. Consumers now feel comfortable using Internet to shop, trust in digital has increased, so taking care of every aspect of your e-commerce site is important to create a strong online presence and increase sales.That is why you should keep these best practices in mind to increase your e-commerce conversions:Understand customers and personalise their experience through the analysis of buyer personasCreate a simplified user interface to allow users to easily switch between productsOptimise the site for mobile devices as the trend to purchase through them is increasingUse eye-catching images and product demonstration videos to engage usersAdd a search bar to allow users to filter searches according to their preferences Enable the ''recently viewed products'' display so that recommendations on similar or related products to buy can also be givenOffer options such as free shipping for purchases above a specific amount and/or free product samples to present the product range and to attract customers to a particular productTake care of the e-commerce check-out to improve the conversion rate and avoid cart abandonmentCreate loyalty programmes to motivate people to register on the site and become regular customersCreate a FAQ page to answer customers' questions about shipping and return policiesProvide customer service available via phone, email and live chatEnable customer reviews so that they can rate products and entice others to buy from e-commercePrioritise SEO to reach the top of Google rankings based on searches for products sold on e-commerce

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22/03/2022
Tips for an optimal e-commerce checkout.

In order to increase the conversion rate of e-commerce, it is important to improve the check-out phase, as this is the stage that turns website visitors into real customers.According to various researches, almost 70% of e-commerce users abandon the shopping cart before placing their order because the check-out is too long, with complicated or unnecessary intermediate steps.To avoid wasting the marketing efforts that brought potential customers to the site, it is best to optimise the check-out experience by following these simple rules:Make the creation of an account optional: a wise choice could be to include the possibility of a guest check-out or to give the opportunity to register after the order has been placed, so as to speed up future purchases.Optimise check-out for mobile devices: various statistics show that people surf the internet far more from smartphones than from desktops and the tendency to buy from them is increasing (from 52.4% to 72.9%), so it is good to optimise check-out for mobile devices, removing potential barriers in the user's path to purchase.Improve copy and microcopy: buttons, forms and welcome messages, the menu, the 404 page, etc. are elements to consider in order to encourage and reassure users.Offer different payment methods: Stripe and PayPal are just two of the possible methods that accept almost all credit cards, but other payment methods such as the classic cash on delivery should not be taken for granted. The important thing is that customers can find their preferred method of payment.Inform customers about the costs they will incur: the e-commerce check-out page must include all costs that customers will incur (shipping costs, taxes), to be clear and transparent and avoid unpleasant surprises.Reassure customers about the security of transactions: HTTPS protocol, security badges from known anti-malware software and logos from brands that guarantee payment security ensure that users can trust to enter their payment card details and complete their order.Showing the progress in the purchase process: inserting a time line can help to understand how many more steps are needed to complete the checkout process.Don't forget to say thank you: after completing the purchase with a personalised message and with a follow-up email, in order to convey value and build a lasting relationship with the customer.And if once these strategies are in place, users continue to abandon the basket before placing the order, you can use email marketing (e.g. reminders about abandoned shopping cart or special discounts to entice purchases) or develop a retargeting strategy with Google Ads and social media.

30/11/2021
The roadmap to a successful e-commerce.

Setting up an e-commerce site can be a valuable tool for increasing and securing sales for your business.The first thing to do to plan your e-commerce is start with a proper analysis, in order to identify your market, your target, your competitors and your goals, so that you can build a good strategy to promote your website, find new customers and build customer loyalty.Afterwards, in the creation of the website itself, attention must be paid to Google's requirements, in order to be perfectly indexed on search engines, with pages optimised for SEO, with a UX and UI designed down to the last detail to maintain the brand identity of your business and to guarantee perfect navigation for your users.It is also a good idea to develop a custom CMS, built for your needs and the type of business you offer, so that you always have excellent performance.Click the tag to discover our e-commerce's case histories, developed following these guidelines.

06/09/2022
The importance of a website and e-commerce.

Today, it is increasingly important to have a website or e-commerce: every day, millions and millions of users search for information online before purchasing products and services, so a website is like a business card, a window to the world open 24 hours a day, allowing you to make yourself known and increase the visibility of your business, products and services, thus instilling a professional and reliable image.The benefits and advantages of developing a website or e-commerce are numerous, including:Strengthening the company brand identity, through good copy that explains what the company does, what services or products it offers, what the company mission and vision is.Creating interaction and reaching new customers through reviews and the addition of social buttonsBuild customer loyalty by sending newsletters with discounts and promotionsSell online and make your business internationalHave up-to-date statistics on your target audience and create remarketing strategiesAnd now that you know why it is important to have a website, contact Moko for information and to develop a site tailored to your needs.

27/03/2023
Web orders through agents

Web ordering is an efficient and convenient way for both consumers and businesses to shop online. In particular, agents can play an important role in facilitating web ordering and assisting customers during the online purchasing process. In this article, we will explore how agents can be used to improve web order fulfillment and how this can benefit your online business.
 What is a web order agent?A web order agent is a person or team who works closely with customers to assist them in the online purchasing process. These agents can provide assistance in selecting products, entering payment and shipping information, and solving any problems that may arise during the purchasing process. Using web ordering agents can be particularly useful for companies that have a wide range of products and services, or for those that work in particularly complex industries. In these cases, agents can help streamline the buying process and ensure that customers have a good online shopping experience.
 How can agents improve web order management?Agents can offer many benefits in web order management. First, they can help reduce cart abandonment rates, which is the percentage of customers who leave your website without completing their purchase. Agents can identify possible causes of cart abandonment and assist in resolving any issues. Secondly, agents can help improve the conversion rate, which is the percentage of customers who make a purchase after visiting the website. Agents can provide information about products and services, answer customer questions, and help manage customer expectations. Finally, agents can help ensure that customers are satisfied with their purchase. They can provide after-sales support, help resolve any issues, and handle return or refund requests.
 How can you use web order agents to improve your online business?Second, it's important to equip agents with the right tools to handle web orders. This can include web-based order management software, ticketing systems or chatbots that can help automate some parts of the customer service process. Finally, it is important to monitor agent performance and analyze customer data to identify any areas that need to be addressed.
 How can agents improve the online shopping experience?Web order agents can offer many benefits to customers, including:Live Assistance: Web order agents can provide instant assistance to customers who need help during the purchasing process. This can increase customer confidence in your website or application, as they know they can count on immediate support.Customization: Web ordering agents can provide personalized service to customers, helping them find the right products and meet their specific needs. This can increase customer loyalty and the chances of a repeat purchase.Reducing Cart Abandonment: Web Ordering Agents can help reduce cart abandonment rate, which is the percentage of customers who leave your website without completing their purchase. Agents can identify possible causes of cart abandonment and assist in resolving any issues.Conversion Rate Improvement: Web ordering agents can help improve your conversion rate, which is the percentage of customers who make a purchase after visiting your website. Agents can provide information about products and services, answer customer questions, and help manage customer expectations.After-sales support: Web order agents can provide after-sales support to customers, helping them solve any problems and handling inquiries  

17/10/2024
Custom Software House: The Tailor-Made Solution for Modern Businesses

In an increasingly competitive and rapidly evolving market, companies need customized digital tools to stand out and meet their specific needs. This is where custom software houses come into play, true "software tailors" capable of designing customized digital solutions. These companies do not limit themselves to providing pre-packaged products, but create tailor-made applications, capable of optimizing business processes and improving operational efficiency.What is a Custom Software House and What Does It Offer?A custom software house specializes in the design and development of web, mobile and desktop applications based on the specific needs of the customer. From e-commerce to management platforms, from mobile apps to the digitalization of complex business processes, these software houses collaborate closely with the client company to ensure functional and scalable solutions.Custom applications allow you to perfectly integrate new tools into existing business systems and respond to specific requests that standard software could not satisfy. Thanks to their flexibility, these projects ensure a competitive advantage for companies that want to keep up with innovation.Advantages of Custom ApplicationsChoosing a custom software house means accessing numerous advantages:1. Complete CustomizationEach solution is created ad hoc, starting from the needs of the company, without compromises due to standard models.2. Scalability and FlexibilityCustom applications can grow and evolve together with the company, adapting to new needs over time.3. Perfect IntegrationCustom solutions integrate with pre-existing systems, avoiding bottlenecks and compatibility problems.4. Continuous Support and UpdatesCustom software houses guarantee continuous technical assistance and updates to keep applications always efficient and secure.5. ExperienceCustom software houses have experience in creating software solutions for a wide range of sectors.Moko's Specialization in Custom SolutionsMoko is able to support companies in different sectors, providing cutting-edge solutions for web and mobile projects, from the management of internal processes to the development of client-oriented applications.Thanks to its tailored approach and deep knowledge of modern technologies, Moko offers applications that adapt perfectly to business needs, contributing to the growth and digital transformation of companies.Why Choose a Custom Software House for the Future of Your CompanyIn an economic context in which digitalization has become indispensable, relying on a custom software house is a strategic choice. Tailor-made solutions guarantee maximum customization, adapting perfectly to the business models of each company. Furthermore, the possibility of having a technological partner like Moko ensures reliable and continuous support for projects of any size and complexity.If you are looking for a digital solution that goes beyond the limits of standard software and want applications created specifically for your company, relying on "software tailors" is the right choice to stay competitive.Discover how Moko can help your company make a leap in quality: visit the moko.it website and start building your custom solution today.