A marketing tool: NFC technology
23/11/2021
A marketing tool: NFC technology

NFC (Near Field Communication) technology, an evolution of RFID, enables contactless two-way data transmission between two devices that are just a few inches apart (four or five, for security reasons).NFC tags are small chips that allow this type of interaction with an NFC reader, which can be a smartphone or tablet.Tags can be programmed to perform different actions, for example they are widely used for:Transmit information in public places, in fact it is a technology widely used in shopping malls or museums and places of interestConnect different devices in a simple and fast wayGive an immediate reading of the condition of an object or machineryActivate or deactivate a phone setting (e.g. alarm clock)What many people don't know is that it can be a valuable tool for marketing activities because, if used properly, this technology can stimulate engagement and improve the relationship between the customer and the company, so that the customer is more motivated to buy a product.For example, tags placed on the product can offer useful information on how it was made, what materials were used and the processes involved; they can also give information on how to use and take care of it.Moreover, thanks to the unique ID of the tag, the product's authenticity is guaranteed and counterfeiting is impossible. It also makes it possible to link the product to its legitimate owner and this can be a tool for the company to know who has bought from them, who is the possible second owner (second-hand market) and thus establish a relationship that can lead to complete customer loyalty.We have used this technology to create some very interesting projects.If you want to know more, click the tag.

SCOPRI I NOSTRI PROGETTI
Prometeon Tyre Group S.r.l. - Tegrys Website

Create the new website for Tegrys, a Prometeon Tyre Group brand, to promote the company and the range of products offered and to consult dealers.

Tegrys Website
15/07/2024
NFC: Revolution in WebApp Technology

NFC (Near Field Communication) technology is transforming the webapps landscape, offering new opportunities for B2B companies. Due to its ability to facilitate short-range wireless communication, NFC has become an essential component for mobile apps, improving efficiency and interactivity in various business sectors.NFC: A Technology OverviewNFC is a contactless communication technology that allows the exchange of data between devices located within a short distance of each other, usually within a few centimeters. This technology is already widely used in mobile payment solutions, access control, asset management and much more. Web apps that integrate NFC can offer advanced user experiences, simplifying complex operations and reducing waiting times.Advantages of NFC in B2B Mobile AppsB2B companies can benefit from integrating NFC technology into their mobile apps. Here are some key benefits:1. Operational EfficiencyNFC can automate many manual tasks, such as tracking shipments, managing inventory, and verifying identities. This allows companies to reduce operating costs and increase productivity.2. Advanced SecurityTransactions and data exchange via NFC are highly secure thanks to advanced encryption. This makes NFC ideal for applications that require a high level of security, such as electronic payments and access to sensitive data.3. Improved User ExperienceNFC-equipped web apps offer an intuitive and interactive user interface. For example, employees can simply tap their smartphone to an NFC reader to access detailed product information, update inventories or confirm deliveries.Examples of NFC ImplementationsOne of the most significant examples of the implementation of NFC in a webapp is the Moko.it project for certificate recovery. This solution uses NFC technology to simplify the certificate verification and recovery process, making the entire process faster and more efficient.Case Study: Moko.itMoko.it, a leading company in the supply of innovative technological solutions, has demonstrated excellent expertise in the use of NFC technology. With a broad portfolio of projects, Moko.it has developed NFC apps for various B2B applications, including certificate management, access control and asset tracking. The success of these projects highlights Moko.it's ability to provide tailor-made NFC solutions, which respond to the specific needs of their customers.ConclusionsIntegrating NFC technology into web apps represents an extraordinary opportunity for B2B companies looking to improve operational efficiency, security and user experience. With expert partners like Moko.it, companies can develop advanced NFC solutions that offer significant competitive advantages.NFC technology is destined to become a central element in the future of mobile apps and enterprise web apps. Investing in this technology today means preparing for a more connected and intelligent future.For more information on Moko.it's NFC solutions and to find out how they can help your business grow, visit their portfolio of NFC projects.