The Product Finder App is a useful digital tool for the sales force, distributors, retailers and representatives to have the whole range of products always available, constantly updated to improve the user experience.It is also a great tool for building customer loyalty: if downloaded, an app is always present and visible on the users' phone or tablet screen, so there is a greater probability of interaction with it and consequently with the brand itself.PFA's features are customised and implementable over time, depending on business goals, including:Advanced filters and instant search to help your users find the items they want in just a few taps, with no waiting.Push notifications with customised messages for users to stay up-to-date with themCollection of KBI (Key Behaviour Indicators) to measure user behaviour in order to improve the proposed offerOffline mode, without internet connection, so that it can also be used on the move during business meetings and conferences.Dedicated CMS to manage and update all the information and details of the products featured in the app in real time. It is also possible to add different product ranges depending on the countries and markets where the company operates.To find out more visit the dedicated website and see the projects developed by clicking on the tag below.
In the digital age we live in, accessing information, products and services has become incredibly quick and convenient. One of the innovations that has revolutionized the way people search and discover what they need is digital catalogues. These online platforms offer a wide range of benefits, both for consumers and businesses, opening up new sales and promotion opportunities.We have created several solutions for creating digital catalogues for companies, such as the product finder app.In this article, we will explore the concept of digital catalogues, their impact on society and the benefits they offer.What is a digital catalogue?A digital catalogue is an online platform that allows companies to showcase their products or services digitally. Unlike traditional paper catalogues, digital catalogues can be accessed from any Internet-connected device, such as a computer, smartphone or tablet. They are often presented as websites or mobile apps and offer a wide range of interactive features to enhance the user experience.The benefits for consumersDigital catalogues offer a number of significant benefits for consumers. First of all, they allow for a quick search and navigation of the desired products or services. Users can use advanced search features, filters and categories to narrow down options and find what they're looking for quickly and efficiently. Additionally, digital catalogues provide detailed product information, including descriptions, high-resolution images, customer reviews, and technical specifications. This allows consumers to make informed purchasing decisions without the need to physically visit a store.Another important advantage is the ability to save products or create wish lists directly in the digital catalogue. Users can keep track of the products that interest them and access them at any time. Additionally, digital catalogues can provide personalized recommendations based on user preferences and buying behaviour, further enhancing the search and discovery experience.The benefits for businessesDigital catalogues also offer many benefits for businesses. First, they enable businesses to reach a global audience. While traditional catalogues are limited by geographic distribution and printing costs, digital catalogues can be accessed by people around the world without significant additional cost. This broadens sales and promotion opportunities for businesses, allowing them to expand their customer base.Furthermore, digital catalogues allow companies to collect valuable data on user behaviours and customer preferences. This information can be used to improve the personalization of offers, create targeted marketing strategies and optimize the overall user experience. Digital catalogues can also be easily updated and changed in real time, enabling businesses to respond quickly to customer needs and market trends.ConclusionsDigital catalogues represent an important evolution in the way information about products and services is presented and consumed. They have become indispensable tools for consumers, enabling them to search, discover and buy products quickly and conveniently. At the same time, they offer significant growth and promotion opportunities for businesses, broadening their reach and enabling a better understanding of customer preferences. With the further development of technology and the ever more widespread adoption of mobile devices, digital catalogues will continue to play a fundamental role in the world of electronic commerce and information consumption.