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Your website is getting older, updating is essential

In today's digital age, a company's online presence is essential to its success. However, many companies overlook one fundamental aspect: keeping their website up to date. Maintaining and continually updating your website not only improves the user experience, but also prevents issues such as 404 pages and outdated content.Why Keeping Your Website Updated Is CrucialImproved User ExperienceAn updated website provides a smooth and enjoyable user experience. Users who visit an outdated site with outdated information or broken links can quickly lose interest and trust in the company. An updated site, on the other hand, meets user expectations by providing fresh and relevant content, which can translate into increased loyalty and a better perception of the brand.SEO and Online VisibilitySearch engines, such as Google, reward sites that are updated regularly. Fresh and relevant content is a key factor in good positioning in search engine results pages (SERPs). Furthermore, avoiding errors such as 404 pages is essential to avoid penalizing the site's ranking. Creating creative 404 pages can help reduce the negative impact of these errors, but the best solution is to prevent them through constant updating and maintenance of the site.Cyber ​​SecurityA website that is not updated is more vulnerable to cyber attacks. Regular updates of the software, plugins and platforms used reduce the risk of vulnerabilities that can be exploited by malicious people. Website security is a crucial aspect to protect both the company's data and that of its customers.Web Page Obsolescence: A Widespread ProblemA recent article by ANSA reported that 38% of web pages no longer exist. This alarming data highlights the importance of active and continuous management of your website. Deleted web pages not only represent a loss of valuable content, but can also damage the online reputation of the company.Avoiding 404 Pages: Best PracticesRegular Monitoring: Use tools like Google Search Console to monitor your site for broken links or pages not found.Regular Updates: Establish a schedule for updating content and reviewing existing pages.301 Redirects: Implement 301 redirects to direct visitors from old pages to new, relevant pages, thus avoiding the occurrence of 404 errors.Creative 404 Pages: Even with the best prevention, 404 pages can happen. Creating creative and useful 404 pages can improve the user experience by suggesting alternative paths within the site.
The Problem of 404 Pages: A Signal of AbandonmentHow many of us have come across the infamous 404 page, the one that warns us that the page we were looking for no longer exists? It is a frustrating experience for the user and a clear sign of a website that is not updated.A recent study by ANSA, reported in the article "The Internet is disappearing: 38% of web pages no longer exist", highlights how a huge amount of web content is lost over time. This phenomenon has a direct impact on the user experience and on the reputation of a companyCreative 404 Pages: Turn a Mistake into an OpportunityWhile you can't avoid 404 pages altogether, you can creatively handle them and turn them into an opportunity to improve the user experience. For example, you can create custom 404 pages with an eye-catching design, a fun message, and an invitation to explore other sections of your site.ConclusionsIn conclusion, keeping your website up to date is a crucial investment for any business. Not only does it improve your online visibility and user experience, but it also helps strengthen your brand reputation.Practical tips:Plan an update strategy: Define a regular cadence to update your site content.Monitor your site performance: Use analytics tools to identify the most visited pages and those that need more attention.Optimize for search engines: Make sure your content is well optimized for relevant keywords.Create custom 404 pages: Turn an error into an opportunity to improve the user experience.
Keeping your website up to date is an essential practice for any business that wants to stay competitive and relevant in today's digital landscape. In addition to improving user experience and online visibility, updating your website regularly helps prevent security issues and reduce the risk of content obsolescence. Investing time and resources in website maintenance is not only a wise choice, but a necessity to ensure the long-term success of the company.Implementing an ongoing update strategy and constantly monitoring the performance of the site are essential steps to prevent old web pages from being deleted, ensuring that the site remains a valuable and functioning asset for the business.

Your website is getting older, updating is essential

In today's digital age, a company's online presence is essential to its success. However, many companies overlook one fundamental aspect: keeping their website up to date. Maintaining and continually updating your website not only improves the user experience, but also prevents issues such as 404 pages and outdated content.

Why Keeping Your Website Updated Is Crucial

Improved User Experience

An updated website provides a smooth and enjoyable user experience. Users who visit an outdated site with outdated information or broken links can quickly lose interest and trust in the company. An updated site, on the other hand, meets user expectations by providing fresh and relevant content, which can translate into increased loyalty and a better perception of the brand.

SEO and Online Visibility

Search engines, such as Google, reward sites that are updated regularly. Fresh and relevant content is a key factor in good positioning in search engine results pages (SERPs). Furthermore, avoiding errors such as 404 pages is essential to avoid penalizing the site's ranking. Creating creative 404 pages can help reduce the negative impact of these errors, but the best solution is to prevent them through constant updating and maintenance of the site.

Cyber ​​Security

A website that is not updated is more vulnerable to cyber attacks. Regular updates of the software, plugins and platforms used reduce the risk of vulnerabilities that can be exploited by malicious people. Website security is a crucial aspect to protect both the company's data and that of its customers.

Web Page Obsolescence: A Widespread Problem

A recent article by ANSA reported that 38% of web pages no longer exist. This alarming data highlights the importance of active and continuous management of your website. Deleted web pages not only represent a loss of valuable content, but can also damage the online reputation of the company.

Avoiding 404 Pages: Best Practices

  • Regular Monitoring: Use tools like Google Search Console to monitor your site for broken links or pages not found.
  • Regular Updates: Establish a schedule for updating content and reviewing existing pages.
  • 301 Redirects: Implement 301 redirects to direct visitors from old pages to new, relevant pages, thus avoiding the occurrence of 404 errors.
  • Creative 404 Pages: Even with the best prevention, 404 pages can happen. Creating creative and useful 404 pages can improve the user experience by suggesting alternative paths within the site.


The Problem of 404 Pages: A Signal of Abandonment

How many of us have come across the infamous 404 page, the one that warns us that the page we were looking for no longer exists? It is a frustrating experience for the user and a clear sign of a website that is not updated.

A recent study by ANSA, reported in the article "The Internet is disappearing: 38% of web pages no longer exist", highlights how a huge amount of web content is lost over time. This phenomenon has a direct impact on the user experience and on the reputation of a company

Creative 404 Pages: Turn a Mistake into an Opportunity

While you can't avoid 404 pages altogether, you can creatively handle them and turn them into an opportunity to improve the user experience. For example, you can create custom 404 pages with an eye-catching design, a fun message, and an invitation to explore other sections of your site.

Conclusions

In conclusion, keeping your website up to date is a crucial investment for any business. Not only does it improve your online visibility and user experience, but it also helps strengthen your brand reputation.

Practical tips:

  • Plan an update strategy: Define a regular cadence to update your site content.
  • Monitor your site performance: Use analytics tools to identify the most visited pages and those that need more attention.
  • Optimize for search engines: Make sure your content is well optimized for relevant keywords.
  • Create custom 404 pages: Turn an error into an opportunity to improve the user experience.


Keeping your website up to date is an essential practice for any business that wants to stay competitive and relevant in today's digital landscape. In addition to improving user experience and online visibility, updating your website regularly helps prevent security issues and reduce the risk of content obsolescence. Investing time and resources in website maintenance is not only a wise choice, but a necessity to ensure the long-term success of the company.

Implementing an ongoing update strategy and constantly monitoring the performance of the site are essential steps to prevent old web pages from being deleted, ensuring that the site remains a valuable and functioning asset for the business.

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Ultime news

19/12/2024
12/12/2024
MOKO Event at Fattoria Rossi: A Day of Innovation and Taste

The Moko team recently spent a day at the charming Fattoria Rossi, an opportunity to combine training, innovation and conviviality. The event, focused on the topic of artificial intelligence (AI) applied to our work processes and customer needs, was an important moment to reflect on the opportunities offered by new technologies in our sector.AI and Moko: Empowering everyday workThe morning opened with a session dedicated to the relationship between AI and our everyday work. We explored how AI can support activities such as setting up projects, writing code and code reviewing. We analyzed in detail the impact of AI on our two main development lines, discovering concrete solutions to make workflows more agile and efficient.AI in Web and Mobile DevelopmentThen, the focus shifted to the revolutionary potential of AI in web and mobile development. Through practical examples and innovative tools, it was demonstrated how artificial intelligence can automate repetitive tasks, improve database management and even identify threats to application security.Project presentation and real applicationsIn the afternoon, we focused on the use of AI to improve project communication to customers. With the help of innovative tools, the developed projects are transformed into captivating and effective presentations, showing how technology can also improve the relational aspect of work.A memorable tastingThe day ended with a break dedicated to local traditions. During the visit to the Parmigiano Reggiano maturing warehouse, we witnessed the evocative cutting of a 24-month-aged wheel, followed by a tasting of Parmigiano accompanied by balsamic vinegar. A moment of conviviality that highlighted the importance of the link between innovation and authenticity.ConclusionsThis event has strengthened our awareness of the central role of artificial intelligence in our daily work and in future challenges. It was a day of learning, exchange and inspiration, made even more special by the unique setting of Fattoria Rossi, immersed in our hills. We are ready to put into practice the new ideas that have emerged, with our eyes turned towards an increasingly technological and collaborative future.
05/12/2024
App Marketing and Sales Force: A Strategic Solution for Companies

In the era of digitalization, having a marketing and sales force app has become essential for companies that want to stand out on the market. These tools optimize the management of commercial processes and improve collaboration between internal teams, sellers and customers.Here’s how a custom-designed app can make a difference:Benefits for companiesCentralization of resources
Apps can aggregate materials such as catalogs, price lists, configurators and presentations in a single platform accessible from anywhere. This reduces the time spent searching for information and ensures that the team is always working with up-to-date content.
 Sales automation
Functionalities such as guided product or service configuration simplify the sales process, reducing errors and speeding up order closing.
 Tracking and analysis
Thanks to integrated analysis tools, companies can monitor the effectiveness of campaigns, sales trends and team performance. This data allows for faster and more targeted strategic decisions.
 Improved customer experience
With an intuitive mobile app, sellers can offer customers a personalized experience, showing product previews, tailored solutions and interactive presentations directly on the device.
 Improved communication - Access to Real-Time Data
Apps facilitate communication between marketing and the sales force, allowing updates, offers and news to be sent in real time via push notifications or integrated newsletters.
 Increased Operational Efficiency
A dedicated app allows salespeople to quickly access product information, customer details, and sales reports, improving their productivity in the field.
 Offer Personalization
Apps can collect data on customer behaviors, allowing salespeople to personalize offers and improve the customer experience.
 Ease of Training
Apps can include interactive training modules for new team members, reducing onboarding time.Case Study: Sales App and SaleAPP by Moko
Concrete examples of effective applications are the Sales Apps developed by Moko. These tools have been designed to optimize interactions between the sales team and the trade, integrating document management, product configuration and performance monitoring features. For more details, visit the Sales App and SaleAPP websites.Frequently Asked Questions (FAQ)Why is a sales and marketing app useful for my business?An app improves team efficiency, centralizes resources and allows seamless communication with customers and between internal teams, increasing sales and customer loyalty.Is it better to develop a mobile app or a web app?It depends on the business needs: a mobile app offers a native and mobile-optimized experience, while a web app guarantees accessibility from any browser without the need for installation.How important is it to customize the app?Customizing the app allows it to adapt to business workflows, ensuring that it responds precisely to operational and strategic needs.What costs are involved in developing an app?The costs depend on the complexity of the features required and the degree of customization. However, the investment quickly pays off thanks to the efficiency and opportunities that the app generates.What are the main features that a sales force app should have?An effective app should include features such as contact management, reporting, CRM integration, communication tools, and performance analytics.Do I need to train my staff to use the app?Yes, it is important to provide adequate training to your staff so they can make the most of all the features of the app. This can include hands-on sessions or tutorials built into the app itself.How can I ensure the security of data within the app?Implementing security measures such as data encryption, two-factor authentication, and role-based access are essential to protecting sensitive information.A marketing and sales force app is more than a technological tool: it is a strategic ally to face the challenges of an ever-changing market. Contact us to develop the ideal solution for your business! Investing in the development of a marketing and sales force app offers numerous benefits to companies that want to optimize their business operations and improve the customer experience. With proper planning and implementation, these applications can become indispensable tools in today's competitive landscape. If you are considering this opportunity for your company, now is the right time to start exploring how an app can transform your business!